LEGIT global sales tracking incoming! (NPD+GfK+Enterbrain)

Xisiqomelir · August 21st, 2008, 03:01 PM

Global Tracking: NPD, GfK, Enterbrain - NeoGAF

Quote:

Leading Market Research Firms Join Forces to Provide First Multi-CONTINENT View of Video Game software sales

New Report Provides Comprehensive View of Global Video Games Sales in World’s Largest Games Markets

NEW YORK, TOKYO, LONDON, August 21, 2008 – Leading providers of consumer and retail information in the video games industry, The NPD Group, GfK Chart-Track Limited and Enterbrain, Inc., today announced the release of Top Global Markets Report, the first report to integrate point-of-sale (POS) data for video game software sales in the world’s largest games markets.

The leading games information sources in the U.S, U.K. and Japan – the largest games markets in the world – have joined forces to provide the gaming industry with a single source for sales data providing detailed insight into what’s happening in these important markets.

Top Global Markets Report gives the video game industry the ability to equip itself with a monthly report that provides jointly-contributed, title-level video games software sales by country. Data can be viewed as an integrated total market view or as side-by-side country comparisons.

“The video games business has become increasingly global, with the majority of the publishers releasing games in multiple markets,” said Anita Frazier, industry analyst, The NPD Group. “The U.S, as the world’s largest market will be able to view and compare sales for the first time outside of their own market.”

The report allows users to track titles, unit sales and share, as well as dollar sales and revenue share in order to quickly respond to shifts in the marketplace. It gives users the ability to know the market and competitors across countries in order to analyze and respond to global gaming market trends.

"We are excited to be working more closely with NPD and Enterbrain,” said John Pinder, Managing Director, GfK Chart-Track Limited. “This partnership represents a great opportunity to benefit not only our clients but the industry as a whole by providing a comprehensive, industry-supported view of sales across the three largest video game markets,

“We are very grateful to start such a valuable service and alliance with NPD and GfK Chart-Track Limited,” said Hirokazu Hamamura, President, Enterbrain, Inc. “This service gives us the ability to better help game publishers and developers by providing them with a more global view of market performance.”

So damn sexy.

Hey, you'll be able to fix the front page, too!

**boffo** · August 21st, 2008, 04:14 PM

Sounds cool. I can only imagine what they're saying about this at VGChartz seeing that they've just become much less relevant.

**Romanc** · August 21st, 2008, 05:00 PM

USA, Canada, UK, Ireland, Denmark and Japan. That's as far as I can see the countries tracked by the companies mentioned. That's a far cry from deserving to be called global, but it's better than anything else around (unless we resort to... ehem... estimating)

**boffo** · August 21st, 2008, 05:51 PM

Certainly not global as in 100% of the gaming market, but those countries listed at least make up the majority of the market. It'll definately make things easier to keep track of.

Spindel · August 21st, 2008, 06:03 PM

Sounds interesting

**boffo** · August 21st, 2008, 07:11 PM

I checked out VGChartz and they don't seem to think it is very interesting. They seem to have come to the conclusion that this is just being done in response to their numbers and that it still won't be half as good or in depth as theirs are. For some reason I don't see anybody making any effort to try and pass our numbers off as better then this as well.

Chibi Kitsune · August 22nd, 2008, 08:02 PM

so does anyone have any number atm?

E6600 · August 22nd, 2008, 08:57 PM

Quote:

Originally Posted by Xisiqomelir

Global Tracking: NPD, GfK, Enterbrain - NeoGAF

Hey, you'll be able to fix the front page, too!

I still trust the numbers

Chibi Kitsune · August 23rd, 2008, 11:51 PM

they were never wrong to begin with
it's only the fan boi that say the numbers are off
^serious post

Xisiqomelir · August 24th, 2008, 12:42 AM

Quote:

Originally Posted by Chibi Kitsune

they were never wrong to begin with
it's only the fan boi that say the numbers are off
^serious post

FB2 numbers 2.6-2.8 million off in Dec '06?

PS3 numbers 1.2-1.7 million short till March '07?

IIRC the only numbers that have been anywhere near accurate on NGW have been the Wii numbers, since shipped really does equal sold for Nintendo.

August 21st, 2008, 04:14 PM	#2
boffo This is my BOOMSTICK!!!! Join Date: May 2007 Location: Brantford, Ont. Posts: 19,407	Sounds cool. I can only imagine what they're saying about this at VGChartz seeing that they've just become much less relevant. __________________ I can't see this so there's really no need for me to put anything here. Join the recently deemed official Nexgenwars folding team. Team number 78702

August 21st, 2008, 05:00 PM	#3
Romanc Beware of the bug! Join Date: Mar 2007 Location: The Ivory Tower Posts: 3,108	USA, Canada, UK, Ireland, Denmark and Japan. That's as far as I can see the countries tracked by the companies mentioned. That's a far cry from deserving to be called global, but it's better than anything else around (unless we resort to... ehem... estimating) __________________ I also frequent http://www.tick-tech.net/

August 21st, 2008, 05:51 PM	#4
boffo This is my BOOMSTICK!!!! Join Date: May 2007 Location: Brantford, Ont. Posts: 19,407	Certainly not global as in 100% of the gaming market, but those countries listed at least make up the majority of the market. It'll definately make things easier to keep track of. __________________ I can't see this so there's really no need for me to put anything here. Join the recently deemed official Nexgenwars folding team. Team number 78702

August 21st, 2008, 06:03 PM	#5
Spindel An elf and his Zippo! Join Date: Sep 2007 Location: viking country (polarbears ate my parents :o( ) Posts: 1,888	Sounds interesting __________________

August 21st, 2008, 07:11 PM	#6
boffo This is my BOOMSTICK!!!! Join Date: May 2007 Location: Brantford, Ont. Posts: 19,407	I checked out VGChartz and they don't seem to think it is very interesting. They seem to have come to the conclusion that this is just being done in response to their numbers and that it still won't be half as good or in depth as theirs are. For some reason I don't see anybody making any effort to try and pass our numbers off as better then this as well. __________________ I can't see this so there's really no need for me to put anything here. Join the recently deemed official Nexgenwars folding team. Team number 78702

August 22nd, 2008, 08:02 PM	#7
Chibi Kitsune Philippines cutest export Join Date: Dec 2006 Location: Houston, Texas Posts: 16,680	so does anyone have any number atm? __________________

August 23rd, 2008, 11:51 PM	#9
Chibi Kitsune Philippines cutest export Join Date: Dec 2006 Location: Houston, Texas Posts: 16,680	they were never wrong to begin with it's only the fan boi that say the numbers are off ^serious post __________________

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