Some MS exec says something again

[Spindel]

Greenberg: 360 pulling away from PS3 in Europe | Gaming Industry | News by MCV

Greenberg: 360 pulling away from PS3 in Europe

Ben Parfitt Today, 11:39am
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Xbox 360 exec says consoles were “neck and neck” until aggressive Euro price-cutting



Microsoft’s group product manager for Xbox 360 Aaron Greenberg has stated that Xbox 360 and PS3 were “neck and neck” in sales terms until Microsoft’s aggressive European hardware price cutting lead to a significant sales increase in the region.

“While we had a pretty large lead – around five million plus in the US over PS3 – we were very neck and neck with Sony heading into this year in Europe,” Greenberg told G4TV. “Now, we ended the year with more than a million unit lead over PS3 in Europe, conservatively an eight million units global lead.

“We think now we’re starting to hit that sweet spot of the generation where Sony was with the PS2 and sold 75 per cent of their consoles. What we have focused on is making sure that we have the biggest and broadest third party games line-up and that we have as many exclusive games and exclusive content as possible.

“We never had a Resident Evil game so we wanted to have that. We never had Grand Theft Auto day-and-date. We didn’t have Final Fantasy. So we’ve added all the biggest franchises, such as Tekken. These are franchises that were frankly, built on the PlayStation platform. Making sure that we have all those games on our system is important.”

Greenberg went on to add that gaming has fortunately so far fared well amidst the global credit crunch – though he went to great lengths to make it clear he doesn’t believe Sony is enjoying the same benefits.

“What’s very fortuitous for us is that, as a category, video games have done pretty well,” he added. “We think that we’re one of those industries that consumers are staying in for entertainment. ‘We’, by the way – that’s us and Nintendo. Both the Wii and the Xbox 360 are really the two big winners. Actually, the only two winners right now if you look at holiday sales year over year.”

Just FYI

[boffo]

That article just seems to make it sound like MS is trying really hard to be Sony.

where Sony was with the PS2 and sold 75 per cent of their consoles

These are franchises that were frankly, built on the PlayStation platform. Making sure that we have all those games on our system is important

It would be nice if all 3 companies could just focus on what they're doing and making their console the best it can.

[E6600]

it is interesting, to read such a statement
after all the only reason Microsoft entered console gaming was because of Sony

[Ark]

I like how he adds...

‘We’, by the way – that’s us and Nintendo. Both the Wii and the Xbox 360 are really the two big winners. Actually, the only two winners right now if you look at holiday sales year over year.”

:P

[E6600]

Microsoft associating itself with Nintendo

[boffo]

Originally Posted by E6600

Microsoft associating itself with Nintendo

They don't mind doing it when it doesn't make themselves look bad. Just don't bring up specific sales numbers and they're fine.

[AaronSOLDIER]

Lets see how they do in Europe after this year!

I'm predicting PS3 to have outsold 360 in Europe (for a second time) by 2010 after the flood of PS3 exclusives this year

[boffo]

If they do a price cut. Without one no amount of games will help it gain much ground.

[Spindel]

Originally Posted by boffo

If they do a price cut. Without one no amount of games will help it gain much ground.

Will it help with a pricecut, if they make one?

Even before the official pricecut you could get the Arcade here at 1799 kr compared to Wii at 2695 kr

[E6600]

Originally Posted by AaronSOLDIER

Lets see how they do in Europe after this year!

I'm predicting PS3 to have outsold 360 in Europe (for a second time) by 2010 after the flood of PS3 exclusives this year

flood? it is barely shower