PS3 Continues to Drive Blu-ray; Over 132M Homes to Own Blu-ray Players in 2012

[Darth Daver]

Nearly 30 million homes are expected to have some sort of Blu-ray device this year, whether it's the PS3, a PC drive, or a standalone player. PS3 is expected to drive the Blu-ray market until 2009.

According to research from U.K.-based Strategy Analytics, Blu-ray technology will find its way into 29.4 million homes worldwide by the end of this year. The firm noted that Sony's PlayStation 3 will continue to drive adoption of the format until 2009, at which time standalone Blu-ray players are expected to become the dominant segment. What's impressive, however, is the acceleration Strategy Analytics is forecasting for Blu-ray. By 2012, the firm believes adoption will more than quadruple to over 132 million homes, which will own at least one Blu-ray device.

"HD-DVD's withdrawal leaves the way open for Blu-ray to become a major revenue earner for technology vendors and content owners alike," said David Mercer, Principal Analyst. "The 265 million homes that will own an HDTV by 2012, and Hollywood's need for a new growth engine, represent huge incentives for the industry to coordinate marketing activities and demonstrate unified support for the successor to DVD."

The full Strategy Analytics report, titled "Blu-ray Devices: Forecasting Sales and Ownership," predicts that by 2012, annual sales of all BD devices will reach 57.4 million units. Europe is expected to be the largest market for the format with 26.4 million, followed by the U.S. (22.6 million) and Japan (8.4 million).

PS3 Continues to Drive Blu-ray; Over 132M Homes to Own Blu-ray Players in 2012

[Leonidas]

One hundred and thirty two million

However after 2009 most of them will be standalones.

This is really a no bainer. BluRay is now the next step in movie media. People are going to be forced to purchase it and with prices coming down and HDTV adoption going up its only a matter of time.

Analyst win again.

[rounds1]

So is this good or bad? How many DVD players are in people's homes? I'd think over a billion, which would make me think that for 4 years time 132m is paltry.

LG and Samsung just announced that they have no further plans right now to extend their blu-ray ambitions. They're playing a "wait and see" approach, so it looks like Sony will be the only major hardware maker pushing units for some time (was that on tick-tech I saw that?).

[:D:]

Originally Posted by PhoenixKfz

This is really a no bainer.

Definitely

[Darth Daver]

[quote=rounds1;488278]So is this good or bad? How many DVD players are in people's homes? I'd think over a billion, which would make me think that for 4 years time 132m is paltry.

LG and Samsung just announced that they have no further plans right now to extend their blu-ray ambitions. They're playing a "wait and see" approach, so it looks like Sony will be the only major hardware maker pushing units for some time (was that on tick-tech I saw that?).[/quote]

Yes it was.

I think there's only around 300 million DVD players. Shockingly low considering in my house there's 5 DVD players between 2 people. I think getting close to 30 million at the end of this year is a bit too far. Lets say PS3 gets to 20 million (possible if it continues it's increase in sales) that means 10 million standalones need to be sold by December. So far there's around 400k standalones sold after 2 years of selling.

[rounds1]

300m DVD players in the entire world? I dunno, but that doesn't sound right.

[Darth Daver]

Originally Posted by rounds1

300m DVD players in the entire world? I dunno, but that doesn't sound right.

I've seen that number somewhere, it could be for North America, it could be for the West. But 300million is significant somewhere, i'll find out and get back

[:D:]

United States only probably.

[Darth Daver]

This is the only informaiton I could find: DVD player sales have been around 30-35 million per year in North America for the last 8ish years. This means the 300 million must be for North America only.