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Take Two in turmoil, turns to touting GTA, tender toward Nintendo |
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Written by NexGen
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Tuesday, 13 March 2007 |
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Speaking in their first public conference call eight days after taking control of Take-Two, chairman Strauss Zelnick and CEO Ben Feder outlined a 5 point 100 day plan for revitalizing the company - pledging the utmost integrity and transparency as the new management moved forward.
The five point plan revealed by the executives that include assessing Take-Two's organizational structure, including the hiring of a new CFO after yesterday's departure of standing CFO Karl Winters.
The plan included
1 hiring a new CFO
2 stripping away unprofitable side businesses
3 form good relationships to help with licensing
4 make it harder to greenlight crappy games
5 ending the nuisance lawsuits (Jack Thompson) and staying listed on the Nasdaq.
When asked about the company's traditionally weak relationship with Nintendo, Zelnick confirmed that “working with Nintendo is a priority,” and in fact “all of next-gen is a priority,” adding that the challenge was to tailor games to each platform and the type of consumer that was attracted to the platform, but that Take-Two was committed to creating “great games for Nintendo.” |
